Drawing inspiration from Paul’s attraction to fine art and his current home of Los Angeles, we created a graphic that is an abstract representation of the ocean meeting the shore. The minimal text is kept to the bottom of the label under the beach scene; much like a plaque that accompanies an art piece in a museum. The straightforward display of information and the nostalgic delight of a day at the beach create a brand that is approachable to any consumer from wine novice to experienced imbiber.