Lail Vineyards - Georgia

For the 2019 vintage, the mailer design needed to be visually enticing, evoke the personality of the brand and build anticipation for the release of this luxurious wine. CF Napa brought the mailer to life, positioning the Lail Vineyards’ bird illustration on the cover and debossing the intricate details into toothy, heavyweight paper stock. The graphic-driven design created a sense of place for the winery while the strategically arranged copy created a welcoming invitation to experience this super-premium wine. Accompanied by a golden envelope, this mailer catches the eye.