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Square Peg
The name "Square Peg" evokes the winery's passion and willingness to do things a little differently to achieve exceptional wines.
Client
Square Peg Winery
Country
United States
Project Scope
Logo
Packaging
Marketing
The cross-hatch pattern is a depiction of the vineyards that are drawn from - one gold foil square stands out from the rest.
Following the development of their core line of wines, CF Napa extended the design into an exciting new category – canned sparkling Rosé. The can design reinvented the existing packaging design and reflected the ultra-premium sparkling wine with a fun edge. It featured a matte black background and the brand’s signature cross-hatch pattern depicting vineyards in silver. A band of pearlescent pink brought a pop of color to the can and was a nod to the color of the wine.
