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Tradition
Tradition Wines was inspired by the owner’s forty-year history of winemaking knowledge honed through their experience of making wines with their father at Amizetta Estate Winery.
Client
Amizetta Estate Winery
Country
United States
Project Scope
Logo
Packaging
Awards
2019 UNI Brilliant Brand Awards - Shortlisted
2021 CQ64 - Runner-Up
2021 Packaging of the World
2022 GDUSA American Package Design Awards
2023 CQ69 - Runner-Up
They came to CF Napa to redesign their brand packaging to feel more authentic, premium and to capture the rich heritage of their experience. For the Cabernet Sauvignon, the intricacies of the design behind the “T” monogram created a finely engraved, kaleidoscope of detail. For the Chardonnay, the graphic stood alone as a singular, die-cut label. The design was gilded in gold foil with laser engraved details, giving the effect of a vintage coin. Both wines were sealed in wax to add a final, luxurious touch.
For their white, cuvée, and rosé wines, our solution was a unique design that incorporates a historic engraving of an eagle sitting atop an ornate framework that encompasses a cluster of grapes. The label is a contemporary take on a historic look through a stock certificate-like design that leverages a vintage date seal and “T” monogram.
