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Black Sage Vineyard
When Arterra Wines Canada was preparing to restage and redesign their Black Sage Vineyard brand, they returned to CF Napa – the designers of their original packaging 7 years prior.
Client
Arterra Wines Canada
Country
Canada
Project Scope
Brand Strategy
Logo
Packaging
Marketing
Awards
2021 Packaging of the World
2021 World Brand Design Society
For the brand’s specialty Whiskey Barrel Aged Red, the design was printed on a wood label, providing textural appeal and insight into the unique winemaking process.
The winery was transforming the brand into one with a modern, rustic, yet refined, sensibility and both the packaging and the new tasting room space needed to reflect this.
CF Napa developed the brand vision – including color palette, tasting room design inspiration, and merchandising and culinary concepts. The cream-colored label was replaced with a more impactful black-and-white palette with pops of red to help tie it back to the original packaging. The copy on the front was minimized to give the label a modernized, clean look. A square diecut created an eye-catching detail while allowing the brand name to pop.
