Board Track Racer

Board Track Racer Wine Packaging Design & Logo
Mark Ryan Winery came to CF Napa to refine their Board Track Racer brand. The specialty series was well-loved by consumers, but the design elements needed to be optimized to provide their full power to the packaging.

Client

Mark Ryan Winery

Country

United States

Project Scope

Logo
Packaging

Board Track Racer Wine Packaging Design & Logo
 
The frame around the illustration of the board track racer motorcycle was removed which freed it from the constraints of this box — a subtle nod to the spirit and freedom of racing. An emboss was added to the motorcycle, giving it more prominence and texture. The letterforms of the wordmark were refined and perfected so that the brand name was more readable from a distance. A deboss was added to the wordmark giving this element a hand-crafted, letterpress feel. The hierarchy of the elements on the label was adjusted to create a more impactful and contemporary design.
 
Brand Strategy
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Story Development
Naming
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