The frame around the illustration of the board track racer motorcycle was removed which freed it from the constraints of this box — a subtle nod to the spirit and freedom of racing. An emboss was added to the motorcycle, giving it more prominence and texture. The letterforms of the wordmark were refined and perfected so that the brand name was more readable from a distance. A deboss was added to the wordmark giving this element a hand-crafted, letterpress feel. The hierarchy of the elements on the label was adjusted to create a more impactful and contemporary design.