American Cowboy Whiskey Co.

The design needed to have a clean, nostalgic feel without using the typical tropes associated with traditional western motifs. CF Napa designed a logo utilizing the brand’s initials and an illustration of a horseshoe. The wordmark was a modern interpretation of classic western-era typography. The logo and wordmark were screenprinted in white to pop against the deep caramel color of the whiskey. A separate strip label was created with the SKU-specific information to allow for easy extension to additional whiskeys as the brand continues to grow.