Clos du Val

Clos du Val Napa Valley Cabernet Sauvignon Wine Packaging Design & Logo
As one of the original wineries of the famed Stags Leap District and an American entrant in the historic 1976 Judgment of Paris, Clos du Val is a Napa Valley legend.

Client

Clos du Val

Country

United States

Project Scope

Logo
Packaging
Print
Digital

Awards

2023 Packaging of the World

2023 World Brand Design Society

2024 Graphis Design Annual - Gold

Clos du Val Napa Valley Cabernet Sauvignon Wine Packaging Design & Logo
 
Clos du Val Logo Design
 
CF Napa was tasked to consult on the brand’s tiering structure and then refresh the brand logo and packaging--returning the brand to its former status and appropriate pedigree. The new packaging would need to incorporate a more youthful freshness combined with a sophisticated French sensibility to honor the founding family's ties to Bordeaux.
Clos du Val Estate Wine Packaging Design & Logo
Clos du Val Export Red Wine Packaging Design & Logo
 
The Clos du Val wordmark was refined to be more readable, and their Three Graces icon was redrawn to be more representative of the sculpture on which it was based. Both a positive and reverse version were developed so that the logo could be easily used across a wide range of mediums. The Red Blend, Napa Valley Cabernet Sauvignon and new Yettalil wines used the brand’s historic terra cotta color.
 
Clos du Val Sauvignon Blanc & Rose Wine Packaging Design & Logo
 
Clos du Val Yettalil Cork Closure Design Detail
 
Clos du Val Gift Box Design Shown Open
For the Estate tier, The Three Graces portrait was accentuated by a debossed frame and accompanied by minimal text to provide the understated elegance of a fine art piece. A handwritten vintage date accentuated the exclusivity of this sophisticated wine.
Clos du Val Yettalil Wine Packaging Design & Logo
 
Clos du Val Gift Box Design
 
Clos du Val Napa Valley Cabernet Sauvignon Wine Before Packaging Redesign on Left & After on Right
 
Clos du Val Sauvignon Blanc Wine Packaging Before Redesign on Left & After on Right
 
Clos du Val Rosé Wine Packaging Before Redesign on Left & After on Right
 
Clos du Val Estate Wine Before Packaging Redesign on Left & After on Right
 
Clos du Val Home Page Website Design on Desktop
 
 
CF Napa was engaged to simultaneously redesign the Clos du Val website. The new site needed to evoke the brand’s friendly, youthful personality while respecting the winery’s pedigree as a Napa Valley icon. Additionally, the website needed to streamline the user experience and path to purchase.
Clos du Val Product Page Website Design on Mobile
Clos du Val Terroir Page Website Design on Tablet
The solution was an editorial-style site with expansive full-color header photos set against a neutral toned background. A simplified and restructured menu along the top allowed for simpler navigation. The online wine shop was moved to the first page on the menu, making it easier than ever for the consumer to purchase and enjoy their favorite Clos du Val wines. The strategically concise copy reinforced the brand’s warm persona while inviting the reader to learn more about the history of the winery.
 
Clos du Val Dig Deeper Terroir Page Website Design
Clos du Val Dig Deeper Une Histoire d'Amour Page Website Design
 
Clos du Val Dig Deeper Winemaking Philosophy Page Website Design
 
Clos du Val Brochure Cover Design
 
Clos du Val Gift Guide Inside Spread Design 1
Clos du Val Gift Guide Design Inside Spread 3
 
Clos du Val Gift Guide Design Inside Spread 2
 
Brand Strategy
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Story Development
Naming
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