Three Chord

Three Chord Bourbon Packaging Design & Logo
Three Chord came to CF Napa to design the packaging for their Bourbon that utilizes tonal vibrations to alter and enhance its molecular structure, giving it the nuanced taste, aroma, and character of a more seasoned, expensive spirit.

Client

Three Chord

Country

United States

Project Scope

Logo
Packaging

Awards

2018 Creative Quarterly 51

2018 San Francisco World Spirits Competition - Bronze

2019 UNI Brilliant Brand Awards - Shortlisted

Three Chord Bourbon Packaging Design & Logo
 
Three Chord Logo Design
 
CF Napa’s solution took its inspiration from classic rock and roll posters.
Three Chord Label Design Detail
Three Chord Twelve Bar Reserve Whiskey Packaging Design & Logo
The black labels are all rock and roll with a guitar pick monogram foil stamped in gold as the central icon and a framework of flourishes and type that elude to a stage.
 
Brand Strategy
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Story Development
Naming
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