Pazzo

Pazzo Wine Packaging Design & Logo
Pazzo, meaning “crazy” in Italian, is a proprietary Napa Valley red wine created with traditional Italian varietals.

Client

Bacio Divino Cellars

Country

United States

Project Scope

Naming
Logo
Packaging
Print

Awards

2010 Napa Valley Museum "Art & Wine: The Expression of an Industry"

2005 Became Part of Permanent Collection of the American Design Archives at the Denver Art Museum

Pazzo Wine Packaging Design & Logo
 
The Pazzo name laid the groundwork for designs that delivered anything but subtlety. Branding capitalized on the wine’s modern, vivacious personality. A vibrating spiral pattern and vivid color palette created a vertigo effect and the off-kilter title was inspired by Hitchcock’s famous “Vertigo” movie poster. A unique label shape was also created where no side angles are perfectly straight.
 
Pazzo Wine Brochure Design
Pazzo Wine Shipper Design
 
Pazzo Logo Design
 
Brand Strategy
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Story Development
Naming
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