Lail Vineyards J. Daniel Cuvée

Lail Vineyards J. Daniel Cuvée Wine Packaging Design & Logo
Lail Vineyards came to CF Napa to refresh the packaging for their flagship wine – J. Daniel Cuvée.

Client

Lail Vineyards

Country

United States

Project Scope

Logo
Packaging
Print
Digital

Lail Vineyards J. Daniel Cuvée Wine Packaging Design & Logo
 
Named after Founder Robin Lail’s father and legendary vintner John Daniel, the design for this prestigious wine needed to reflect its exceptional quality and critical acclaim.
 
The principal focus of the redesign was to maintain the integrity of the equity elements while elevating the label’s sense of luxury. We reduced the size of the iconic bird illustration and repositioned the label copy to create more space, evoking a sense of sophistication. We showcased the upscale, exclusive nature of the wine by debossing all the type, giving the label a letterpressed feel, like a fine invitation. A toothy paper was selected and the illustration was structurally embossed, both of which provided more textural elements to promote the wine’s elevated positioning.
 
Lail Vineyards J. Daniel Cuvée Wine Mailer Design
 
Brand Strategy
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Story Development
Naming
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