Groth

Groth Oakcross Wine Packaging Design & Logo
A pioneer in the Napa Valley for 40 years, the Groth family helped Oakville gain fame as one of the world’s preeminent wine regions.

Client

Groth Vineyards & Winery

Country

United States

Project Scope

Brand Strategy
Story Development
Logo
Packaging
Print
Digital

Groth Oakcross Wine Packaging Design & Logo
 
The family tasked CF Napa with refining their brand strategy, logo, and packaging for the future without losing touch with its brand equities. Oakcross prominently featured their winery illustration of the Groth mission among its famed vineyards in a bold new label design emblazoned with the reimagined gold-foiled GG icon.
 
Groth Estate White Wine Packaging Design & Logo
The Estate White Wine was a classic interpretation of Groth’s well-known package design, complete with their pen and ink illustration of the winery and linen-textured paper. The adherence to a more familiar label structure acted as a reminder of the winery’s history of prominence in Oakville. The limited copy and blind emboss of the icon gave the bottle a more premium feel.
The Neighbors Series honored Groth’s grower partners and fellow advocates for the Oakville region through a classic yet sleek new label with a blind embossed GG icon; creating a bold statement both visually and texturally.
Groth Oakville Neighbors Series Wine Packaging Design & Logo
 
Groth Logo Design
 
Large, vibrant photos give the catalog a modern upgrade. New photography, with creative direction by CF Napa, shows off the iconic wine in abundant table spreads
Groth Wine Brochure Cover & Inside Spread Design
Groth Wine Brochure Inside Spread Design
The copy draws on the new brand story to call out the perfect gift for each person on your list.
 
Groth Wine Shipper Design Shown Closed
 
Groth Wine Shipper Design Shown Open with Insert
Groth Wine Shipper Design Shown Open with 3 Wine Bottles
 
Groth Home Page Website Design
 
When Groth came to CF Napa to revamp their website, their main goal was to better align their brand promise and improve their ecommerce functionality. They wanted to improve their client's shopping experience and increase DTC sales, allowing them to purchase bottles of their critically acclaimed wines or sign up for one of their wine clubs from the comfort of their own homes.
 
Groth Our Wines Page Website Design Shown on Laptop
 
Groth Home Page Website Design
 
Groth Story Pagee Website Design
Groth Purchase Page Website Design
 
Brand Strategy
|
Story Development
Naming
|
|

|
|