SHE CAN

SHE Can Wine Packaging Design & Logo
The McBride Sisters came to CF Napa to design a new canned wine with a purpose – to support their ongoing mission to diversify the wine industry.

Client

McBride Sisters Collection

Country

United States

Project Scope

Logo
Packaging
In-House Illustration

Awards

2020 Favourite Design

2020 Packaging of the World

SHE Can Wine Packaging Design & Logo
 
Through the SHE CAN Professional Development Fund, the brand promotes the professional advancement of women in the wine industry. A hand-drawn illustration of the McBride Sisters’ lioness is the central icon of the packaging, representing female empowerment and a reminder that SHE CAN do anything. Her flowing mane is adorned with a crown of flowers and fruits, representing the unique notes in each of the wines.
 
SHE CAN Logo Design
 
Brand Strategy
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Story Development
Naming
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