Perception

Perception Wine Packaging Design & Logo
Under every perception lies an innate reality. This universal truth is never more evident than with wine.

Client

Perception Wines

Country

United States

Project Scope

Logo
Packaging

Awards

2009 GDUSA - American Package Design Awards

2010 GDUSA - American Package Design Awards

2010 Neenah Paper - Labels of the World Calendar Feature 2011

Perception Wine Packaging Design & Logo
 
Perception Wines Label Design Detail
Behind every beautiful wine label lays a less glamorous reality that entails the toil of farming the grapes, the harvest and hand sorting of the grapes, and the artistry of winemaking. Our solution was to draw a script that at a distance would appear to be a more traditional wine label, but when viewed more intimately the “reality” printed in a subtle foil is discovered.
 
Perception Wines Logo Design
 
Brand Strategy
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Story Development
Naming
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