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Corning & Company
Over 150 years ago, Corning & Company was the largest producer of whiskey in the world. Three generations later the founder’s descendant is re-launching the company as a premium house of brands.
Client
Corning & Company
Country
United States
Project Scope
Logo
Print
The new Corning & Company came to CF Napa to develop their corporate identity in a modern way while honoring the legacy of the original company.
Inspired by carefully preserved historical imagery and company documents, the original illustration of the distillery was redrawn to modernize the look yet provide a window into the brand’s past. Nostalgic typography with clean lines was utilized for the wordmark and monogram to harken back to the original identity while remaining relevant to modern times.
The logos and illustration were incorporated into business cards, letterhead, and wearables to celebrate the brand’s storied past on every touchpoint.
