Lion and the Lily

Lion & the Lily Merlot & Cabernet Sauvignon Wine Packaging Design & Logo
Bordeaux cooperative Les Vignerons de Tutiac came to CF Napa with the goal of developing a new brand for the US Market.

Client

Les Vignerons de Tutiac

Country

France

Project Scope

Naming
Logo
Packaging

Awards

2021 Packaging of the World

Lion & the Lily Merlot & Cabernet Sauvignon Wine Packaging Design & Logo
 
Lion and the Lily Sauvignon Blanc Wine Packaging Design & Logo
The goal was to create a line of wines that simultaneously stayed true to their French heritage while also capturing a fresh, contemporary aesthetic that would have wide appeal for the American wine consumer.
Lion and the Lily Rose Wine Packaging Design & Logo
 
CF Napa developed the name Lion and the Lily - inspired by the Bordeaux region’s coat of arms which proudly boasts both symbols. A lion with a tail that doubles as a lily flower became the central icon on the labels. The clean, modern packaging was intentionally designed in contrast to the traditional French wine labels that are often intimidating to US consumers. Gold foil and embossed details exude luxury and are the final touch to this beautiful new brand.
 
Lion and the Lily Medoc Reserve Wine Packaging Design & Logo
 
Lion and the Lily Logo Design
 
Brand Strategy
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Story Development
Naming
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