Sisters Forever

Sisters Forever Wine Packaging Design & Logo
Donati Family Vineyard came to CF Napa, the original designers of their Sisters Forever packaging 10 years prior, to refresh the brand.

Client

Donati Family Vineyard

Country

United States

Project Scope

Logo
Packaging
In-House Illustration

Awards

2022 Packaging of the World

2022 World Brand Design Society

Sisters Forever Wine Packaging Design & Logo
 
The packaging needed to transition to a more modern expression to represent the continuity of family and appeal to a younger, Millennial demographic. CF Napa created a fresh, floral take on a timeless sisterly bond. A vibrant illustration of three flowers represented the namesake Donati sisters’ birth months. A crisp, white paper stock and pastel colors replaced the creamy paper and historic feel of the original packaging – creating a fresh face for the brand. A deboss was applied to the flower illustrations, adding a final textural element.
 
Sisters Forever Wine Packaging Before Redesign on Left & After on Right
 
Brand Strategy
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Story Development
Naming
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