Lu & Oly

Lu & Oly Wine Packaging Design & Logo
Mark Ryan Winery came to CF Napa to refine their Lu & Oly brand.

Client

Mark Ryan Winery

Country

United States

Project Scope

Logo
Packaging

Lu & Oly Wine Packaging Design & Logo
 
Lu & Oly Flowerhead Wine Packaging Design & Logo
As a unique artist series named after Mark’s daughters, the wines each displayed a lively illustration depicting the adventures of Lu & Oly. While the artwork was adored by customers, the labels needed elements that would connect the wines together as a cohesive brand. The illustrations were made smaller to allow for more white space around each of the drawings and the varietal. The hues for the Untethered and We Sat by the Ocean wines were fine-tuned to match. A chisel deboss framed all of the illustrations to distinguish them as works of art. A monogram seal was created and added to the lower right corner of the labels as an endorsement and to provide a connecting thread through each of the wines.
 
Brand Strategy
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Story Development
Naming
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