Kenwood Vineyards The Barn
Client
Pernod Ricard
Project Scope
Wine Packaging Design & Logo
Awards
2019 San Francisco International Wine Competition - Individual, Gold
A historic, yet modern expression for Kenwood Vineyards’ new luxury pinot noir.
Challenge
Pernod Ricard asked CF Napa to develop packaging for their luxury Pinot Noir that would be a winery only offering for their Kenwood brand. Inspired by the rich heritage of Kenwood Vineyards’ historic 1906 barn, the new pinot noir needed to be a high-touch, luxury expression that while unique and artisanal, would fit within their current brand offering.
Solution
CF Napa utilized the weathered wood planks of the barn as inspiration to create a rustic, yet contemporary montage that acts as the label’s main graphic. The neck label highlights the small production notes for the wine that are debossed to give the label a letter pressed sensibility.
