Search
Jersey Wine Collection
William Heritage Winery engaged CF Napa to redesign their Jersey Wine Collection’s core sweet and fruit wines.
Client
William Heritage Winery
Country
United States
Project Scope
Logo
Packaging
In-House Illustration
Print
Awards
2022 Packaging of the World
2022 World Brand Design Society
2023 Graphis Design Annual - Silver
CF Napa created a packaging system of bold, saturated colors customized to each wine. An illustration was drawn by CF Napa to represent each wine’s unique fruit flavors and provide greater SKU differentiation. The new Jersey wordmark was printed in a clean white to contrast the vibrant labels and make the brand name pop. A seal was developed to unify the wines within the family while being flexible enough to denote the special seasonality of limited-release wines.
The packaging needed to look more premium – without displacing the top tier Jersey Cab and Rosé – and maintain the brand’s signature brazenness.
