Jersey Wine - Dry Wines

Jersey Wine Dry Wines Packaging Design & Logo
William Heritage Winery tasked CF Napa with developing a new tier for their Jersey Wine brand – dry wines.

Client

William Heritage Winery

Country

United States

Project Scope

Logo
Packaging

Jersey Wine Dry Wines Packaging Design & Logo
 
These new wine offerings would have a higher price point than their semi-sweet tier, their core sweet wines, and their fruit wines. The packaging needed to reflect the more premium positioning while retaining the in-your-face, fun spirit of the Jersey Wine brand. CF Napa created more edgy, modern labels using bold, block type. A minimalist black and white color palette contrasted the strategic usage of gold foil accents to reflect tasting notes and reinforce the wines’ more upscale status within the Jersey Wine portfolio.
 
Brand Strategy
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Story Development
Naming
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