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Hundred Knot
RD Winery came to CF Napa to create the name and packaging for a new wine brand drawing on inspiration from the owner’s heritage.
Client
RD Winery
Country
United States
Project Scope
Naming
Logo
Packaging
In-House Illustration
Print
Awards
2021 GDUSA American Graphic Design Awards
2021 Packaging of the World
2021 San Francisco International Wine Competition - Double Gold
2021 World Brand Design Society
2021/2022 World Brand Design Society Awards - Bronze
2022 Beverage Testing Institute Packaging Compendium - Gold
2022 Packaging of the World
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The name “Hundred Knot” is based on a Vietnamese parable that teaches the importance of hard work and perseverance.
For the upper-tier Khoai Wines, a hand-painted brush stroke created an abstract illustration of a bamboo stalk to form the main graphic of the label. The brush stroke was embossed and the RDW icon was debossed, providing the final textural touches to the exceptional wine.
Each of the labels has a unique bamboo pattern, just as no two bamboo trees are exactly alike. One bamboo stalk is dressed in gold foil, which catches the light and stands out amongst the forest symbolizing the reward of hard work.
