The Hess Collection

The Hess Collection Mount Veeder Wine Packaging Design & Logo
The Hess Collection asked CF Napa to redesign the packaging for their Mount Veeder and Napa Valley tiers of wines.

Client

The Hess Collection

Country

United States

Project Scope

Logo
Packaging

The Hess Collection Mount Veeder Wine Packaging Design & Logo
 
The goal of the project was to carry forward many of the brand’s equities while restaging the brand to be more premium. We started by reimagining their core icon of the heraldic lion so that it was far more easily identifiable as a lion.
The Hess Collection Mount Veeder Cabernet Sauvignon Wine Label Design Detail
The Hess Collection Napa Valley Chardonnay Wine Packaging Design & Logo
 
The Hess Collection Allomi Cabernet Sauvignon Wine Packaging Design & Logo
The Hess Collection Allomi Cabernet Sauvignon Wine Label Design Detail
 
The Hess Collection Wine Packaging Design & Logo
The tiers of wines were designed to be more easily discerned from one another by using the lion icon in a coin seal on the Napa Valley wines and a large deboss of the lion on the label on the Mount Veeder wines.
 
The Hess Collection Mount Veeder Cabernet Sauvignon Wine Packaging Before Redesign on Left & After on Right
 
The Hess Collection Allomi Cabernet Sauvignon Wine Packaging Before Redesign on Left & After on Right
 
The Hess Collection Logo Design
 
Brand Strategy
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Story Development
Naming
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