Heitz Cellar

Heitz Cellar Cabernet Sauvignon Wine Packaging Design & Logo
Heitz Cellar, the winery legend that helped shape the history of Napa Valley winemaking came to CF Napa to re-envision their brand for the future.

Client

Heitz Cellar

Country

United States

Project Scope

Logo
Packaging
Print

Heitz Cellar Cabernet Sauvignon Wine Packaging Design & Logo
 
Following the acquisition of Heitz Cellar by the Lawrence family, the desire was to bring a respectful touch of modernization and elevated quality cues while remaining respectful of the iconic wine brand’s legacy and extremely recognizable packaging.
 
CF Napa’s solution was to first identify the brand’s long-standing equity elements and then respectfully and intelligently refresh them.
Heitz Cellar Rosé & Sauvignon Blanc Wine Packaging Design & Logo
 
The historic wordmark was made more readable by balancing some of the letterforms, the quirky typeface used for the varietal information was crafted to be more readable and the label’s information was simplified to provide a cleaner, more elegant presentation. The new tiered system allowed for specialty designations such as vineyard designates and bottle numbering for higher tiers while maintaining a sophisticated look. CF Napa built off the new system to create bespoke secondary packaging for the brand to enhance the consumer’s brand experience.
 
Heitz Cellar Wordmark Lock Up Logo Design
 
Heitz Cellar Wordmark & Illustration Lock Up Logo Design
 
Heitz Cellar Core Red Wine Packaging Before Redesign on Left & After on Right
 
Heitz Cellar Vineyard Designate Wine Packaging Before Redesign on Left & After on Right
 
Brand Strategy
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Story Development
Naming
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