Exitus

Exitus Wine Packaging Design & Logo
Bold and unconventional, Exitus is a red wine aged in Bourbon barrels that bucks tradition.

Client

O'Neill Vintners & Distillers

Country

United States

Project Scope

Logo
Packaging
Print

Awards

2018 Graphic Design USA - American Package Design Award

2019 HOW International Design Awards

2019 Packaging of the World

2019 World Brand Design Society

Exitus Wine Packaging Design & Logo
 
We selected a luxury spirits bottle normally reserved for high-end Bourbons. The design elicits a sense of luxury as well as a bit of a bad boy attitude through the use of a black label with gold foil embellishments inspired by tattoo culture.
Exitus Wine Label Design Detail
Exitus Wine Shipper Design
The final touch was a strip seal over the top of the closure of the bottle that calls out the 3-month age statement like a fine Bourbon.
 
Brand Strategy
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Story Development
Naming
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