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Bigsby’s Folly
Bigsby’s Folly came to CF Napa to create the brand identity for their new urban winery and tasting room in Denver.
Client
Bigsby’s Folly
Country
United States
Project Scope
Logo
Packaging
In-House Illustration
Awards
2018 The Dieline Blog
2018 Favourite Design Winner
2018 GDUSA - American Graphic Design Award
2018 Graphis Branding 7 - Gold
2018 Packaging of the World
2018 World Brand Design Society
2021 Logo Lounge Trend Report
The inspiration for the name came from their dog Bigsby, who was named after the iconic Bigsby & Kruthers men’s clothing store in Chicago made famous by Michael Jordan.
A historic building is the home of the winery, so we designed the label to harken back to the roaring 20’s, a time when wine production was forced underground and made in small batches for private consumption or for secretly imbibing at speakeasies. Bigsby himself, dressed to the nines, became the natural icon for the brand. He personifies the essence of the winery—approachable, friendly, and loving with a yearning for everything good in life.
A historic building is the home of the winery, so we designed the label to harken back to the roaring 20’s, a time when wine production was forced underground and made in small batches for private consumption or for secretly imbibing at speakeasies. Bigsby himself, dressed to the nines, became the natural icon for the brand. He personifies the essence of the winery—approachable, friendly, and loving with a yearning for everything good in life.
The sparkling wine packaging built off the brand’s speakeasy vibe while taking on its own unique, celebratory look.
The Bigsby’s Folly seal became the focal point of the label, connecting back to the core wines packaging. A filigree pattern was created as a nod to Prohibition-era design and to frame the label. Gold foil details were utilized to create a sense of celebration for the sparkling wine.
