Montoya

Montoya Family Wine Packaging Design & Logo
ASV Wines came to CF Napa to redesign their Montoya brand. The packaging needed to be refreshed to appeal to a Millennial audience and to refocus its offering as wines exclusive to Monterey.

Client

ASV Wines

Country

United States

Project Scope

Brand Strategy
Story Development
Logo
Packaging
In-House Illustration
Print

Awards

2019 San Francisco International Wine Competition - Individual, Silver (Chardonnay)

2019 San Francisco International Wine Competition - Series, Bronze (Chardonnay, Cabernet Sauvignon, Pinot Noir)

2020 CQ62 - Runner-Up

2020 Packaging of the World

2020 World Brand Design Society

2020/2021 World Brand Design Society Awards - Creative Shortlist Award

2022 Graphis Packaging 10 - Honorable Mention"
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Montoya Family Wine Packaging Design & Logo
 
Montoya Chardonnay & Pinot Noir Wine Packaging Design & Logo
CF Napa developed a new story and brand positioning that centered on Monterey, California. CF Napa’s solution was to create fun, non-traditional packaging inspired by the native flora of the Monterey region.
The labels utilize a minimal amount of text and bloom with hand-drawn illustrations created by CF Napa. Each varietal label is unique, creating a visually dynamic bouquet across the portfolio.
Montoya Chardonnay Wine Label Design Detail
 
Montoya Sauvignon Blanc & Cabernet Sauvignon Wine Packaging Design & Logo
Montoya Rosé Wine Packaging Design & Logo
 
Montoya Chardonnay Before Wine Packaging Redesign on Left & After on Right
 
Montoya Pinot Noir Wine Packaging Before Redesign on Left & After on Right
 
Montoya Logo Design
 
Brand Strategy
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Story Development
Naming
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