“Working with CF Napa took a daunting and intimidating task of reenvisioning a company and developing a brand into an enjoyable and positive experience. CF Napa transformed our conversations, often filled with loose suggestions and uncertainty, into cohesive, and truly beautiful branding. Each packaging design stands alone as a work of art and if I had to do this all over, I would, without hesitation, choose to work with CF Napa again.”
"We've thoroughly enjoyed working with the team at CF Napa on several projects over the years. They not only understand our brand and products, but they get who we are and where we're going. They are true visionaries of their work and have gotten us out of stuck places as we navigated label changes, the end result always exceeding our expectations. They are a delightful group to work with and incredibly efficient, and their creative solutions have helped propel us forward as a business, empowering us to stay connected with our customers in meaningful ways over the years through our packaging."
Director of Operations
Clif Family Winery
“We partnered very early on with CF Napa. They’ve done tremendous things with our brand, built our [bottle], built our shipping containers and everything and we are so pleased and have been fortunate enough to win some awards on branding and packaging alone. So it’s been very humbling to see that happen and just solidifies the choice that I made to go with Dave and Lisa. CF Napa is just a wonderful partner, thanks very much to them.”
Fordham Lee Distillery
“CF Napa worked with us to create packaging that related to our parent company but was clearly separate, with designs that reflected our promise to consumers on our sensitivity to Hawaii, its culture, and history. They refined our logo and typography and created elements with bona fide detail. The result hones in our authenticity of premium spirits locally crafted on Maui.”
Maui Brewing Co.
“The CF Napa team was very experienced in the spirits category and it showed in all of our interactions. Their designs were right on the money from the beginning of the efficient process.”
Monkey In Paradise
“CF Napa’s design and innovation for the Montoya brand exceeded our expectations. They captured the essence of the brand with a distinctive identity. Simply put, our customers fell in love with the new designs.”
“We wanted to redesign the [Camelot Mead] package to remain in line with rebranding efforts across all of our product lines and influence a positive, higher-quality perception of the product with wholesale buyers and end consumers. This redesign was also an opportunity to create something edgy, fun, and playful. The design we ended up with [has] layers of printing techniques in a novel and economical way and even included an “Easter egg” frog that has become a brand icon for storytelling and point-of-sale materials. The design is funky, colorful, and thoughtful, with so many elements that informed creative surrounding the launch. We were so happy with the creative choices, including the capsule and the new glass selected. The entire package communicates whimsy and craft in this niche wine category.”
Oliver Vineyards & Winery
“In the first 6 months following the launch of the new brand packaging, we sold three times as much product as we had ever sold in a year previously. No question. [The redesign has] been an absolutely integral part of our relaunch success. The folks at CF Napa have been a pleasure to work with. Their work is world class and has been an essential part of our rebrand and relaunch success in market.”
“We came to CF Napa with very high expectations, yet I'm happy to say that they still somehow managed to completely blow us away. The results speak for themselves through the universal and overwhelming “wow!” reaction we get to our packaging. I've spent a lot of time looking at our bottle and I'm still stunned by just how good it really is and how well it captures the image we want to present as a brand. It's a testament to CF Napa's professionalism, knowledge, creativity, attention to detail and pure unabated awesomeness that allowed them to take the jumble of ideas we threw at them and turn that into something better than I (or anyone else) could have imagined.
Even though we are a startup working on a limited budget, the investment we made in CF Napa is completely insignificant compared to the value they created for our business. I consider CF Napa's contribution a cornerstone of our success going forward and I genuinely can't speak highly enough of our experience working with them.”
Co-Founder & Master Distiller
Loch & Union Distilling
“When my brother and I first reached out to CF Napa we were hesitant to hire a professional agency to help us redesign our packaging – as a family business, we were on a budget and were wary of the potential risk in changing our image after only being in business for a couple years. We had seen CF Napa's amazing portfolio and knew it was a risk that would be beneficial to our brand. Based on the rave reviews on the new package from trade and consumers alike, not only was hiring CF Napa worth it, it was one of the best business decisions we’ve made for our brand. Now, The first thing out of almost everyone’s mouth is 'Wow! I love your packaging! You did a great job with the label!' I only wish we had hired CF Napa from the beginning!”
Sonoma Brothers Distilling
Oliver Vineyards & Winery
The client came to CF Napa with the challenge of creating a design for their new wine, Apple Pie. A wine made from 100% apple juice balanced with creamy sweet vanilla, it was being positioned as the taste of pie in a bottle. No baking. No fuss. No forks. Just fun.
To showcase this wine, we created a retro, ‘50s Americana-inspired label. A classic illustration calls to mind a vision of fresh-baked pie in a kitchen still warm from the heat of the oven—the air heavy with the sweet fragrance of cinnamon and apples. A distressed hot stamp of an apple adorns the middle of the label, reminding the customer of the wine’s dominant ingredient while giving the wine a rustic, homemade touch—just like mom used to make.
The wine’s launch in 2016 exceeded Oliver’s expectations; they sold out the 12,000+ cases that were produced. In 2017, they sold out their increased 25,000+ case inventory and topped $1 million in sales. With the help of a cult following on social media, the sales of Apple Pie continue to climb each year. Its avid fans have compared the fall release of Oliver Apple Pie to the iconic Starbucks’ Pumpkin Spice Latte.
“The team at CF Napa created a package [for Apple Pie] that truly brings you home. The wine feels that it is meant to be shared with others. They presented so many beautiful, spot-on ideas for this product that we were sad to only select one! The finished package was a winner from concept to fruition. I am always wowed by the CF Napa team’s level of professionalism and organization, the high quality of presentation at each phase, and the follow-through on press. Dave and his team are accessible and approachable. It is a pleasure to have them in our corner as we create winning products together.”
Oliver Vineyards & Winery
“We were delighted with the end result of this project. CF Napa came up with an extraordinary and impactful new label, which has been a real game-changer for the Errazuriz brand in the U.S. We received extremely positive feedback on the new packaging from many of our distributors, who are reenergized to sell the wines with this eye-catching MAX branding. We look forward to seeing them fly off shelves!”
Senior Vice President/COO
“I have worked with several designers over the years and I couldn’t be more grateful that I found CF Napa. In fact, now they’re the only agency I trust with my brands. Most importantly, CF Napa really became a part of my team, taking extra time to understand my goals and vision for the brand. As the design process progressed, the team worked thoroughly through each revision until we achieved a professional, clean and timeless package. We’ve always had a quality product inside the bottle but now, thanks to working with CF Napa, it really shows on the outside too.”
President & Founder
“One of the many reasons I chose CF Napa was their incredible attention to detail in the final execution of the labeling and packaging… A unique and memorable creative design is critical but it’s the final execution with paper texture, bottle shape, embossing and all the other subtleties necessary that create the difference between great and average.
Luna Nuda Pinot Grigio was the first brand that we developed on our own with an agency like CF Napa. I didn’t know everything involved but I knew what I wanted in a broad sense. Working with CF Napa was a terrific experience. They advised, listened, adjusted and all the while were very patient with me throughout the entire process. They understood and showed a deep interest and concern to get it right as if it was their own ‘child’ – If you’re a brand owner, you know that these types of projects are very personal. With a new brand/package design the simple response you want from consumers, trade, employees etc. is ‘I love that’… we have gotten a lot of ‘I love thats’”
Vice President National Accounts and Regional Sales Manager
Pacific Highway Wines & Spirits
“Like an extension of my brand vision, CF Napa was connected to my brand goals and took the time to truly understand the story. Working with CF Napa has been fantastic. Their ability to pivot and respond to my variable needs and timelines sets them apart.”
“When you make changes to a 1.8 million case brand you want to make sure you maintain and expand your primary base. CF Napa creatively utilized the Fetzer equities while increasing the core messaging and quality cues of the brand. The creativity behind their solution truly stands-out. Not only did they create a successful new package, it was accomplished from design to bottling line in 3 months with their team working remotely with ours in Chile. Impressive work all the way around."
With a 1.8 million case brand, production efficiency is a key factor in the bottom-line.
CF Napa increased the quality of our finished goods while protecting production efficiencies. The new bottles, capsules and labels all run seamlessly on our production line. Working with CF Napa has truly been a wining formula.”
Global Marketing Director
“Aggressive, talented and efficient. When I missed errors, they caught them. When I dropped balls, they caught them. Professional and thorough, from bottle concept to bottled bourbon… Quality inside and outside the bottle.”
Garrison Brothers Distillery
“There are several tempting design agencies and portfolios out there. Every year the competition is keener. Yet CF Napa stands apart with many winning seasons, a deep bullpen and a very savvy manager.
They work fast, and their splendid crew develops several winning designs to choose from—with no lead ups or “straw men.” Dave Schuemann is talented and driven. He often functions as our brand psychiatrist. He knows how to listen, what questions to ask. He understands the wine business, the categories, the trends. He gives it to you straight. In the end, we walk out of there with more than a powerful package. We get a keener, deeper product narrative, too.
The best part of our CF Napa experience is showing their labels to our sales force. The buzz in the room becomes irrepressible and forces a premature coffee break. Some reach for the bottle mockup (DON’T TOUCH THAT!), others their cell phones. They can’t wait to show their new package to their distributor, the trade. What’s that worth?
Our experience consistently proves one thing. CF Napa doesn’t just sell labels. They sell marketing director insurance.”
VP Business Development
“Our desire was to upscale the Line 39 label to reflect the high quality:price ratio that the brand had become known in the marketplace. CF Napa “hit it out of the park” and we still get feedback on a regular basis that the label looks far more expensive than the price. This is exactly what we wanted.”
Cecchetti Wine Company
“Being new to the spirit world I was unsure of who to turn to when designing my custom bottle and new brand launch. CF Napa Brand Design came as a reference from a friend of mine who has been in the wine packaging business for 20 plus years. From start to finish David Schuemann and his team were a pleasure to deal with, and went above and beyond overseeing production challenges to see that my package was worthy of a top shelf product as requested. They now have earned a life long client.”
High Roller Spirits
“Launching our wine business has been an exciting and challenging process. At every turn there has been a learning curve. In creating our brand and marketing approach, CF Napa was invaluable in providing a combination of seasoned advice and fresh creativity. CF Napa excels at truly partnering with their clients to achieve an excellent outcome. We were a part of the design team and therefore feel tremendous connection to the packaging and website. We have received highly positive feedback on our brand’s “look and feel” and the story reflected by the visual representation of the brand. CF Napa has played a key role in our initial success.”
Landy Family Vineyards
“I have worked with CF Napa on many projects and all have turned out exceptionally well. They are easy to work with, their results are great, and the process is easy. They have great variety in their work, which allows them to design for all different types of packaging. The cost to benefit was well worth it.”
“The team at CF Napa, are the consummate professionals in their field, with the talent to match these skills… I am comforted by their sincere concern for our brand and its success… I know they have our best interests and success in their heart, and their work ethics and commitment is proof positive of that commitment. We feel they are our partners in our destiny.”
Jesse Lee Carrigan
Blue Head Tequila, LLC
“The team at CF Napa sets a benchmark for creative and intelligent design that delivers an emotional connection with their work. They have been engaging and responsive partners, always collaborative and fully understanding and inclusive of our brand essence and objectives. They always bring new and fresh ideas to the table that produce exciting results.”
Vice President, Marketing
Duckhorn Wine Company
“I have been in the wine business for 35 years and have worked with gaggles of designers in the past. CF Napa's team of talented designers consistently captures our vision, producing the most creative and professional final product.”
“Much of the growth within the DeLoach portfolio is attributable to our design company, CF Napa. What sets them apart from other agencies is their creativity and ability to grasp the essence of each brand. They understand the intricacies of the beverage industry and the subtleties of positioning and communication. Their designs strike an emotional chord with our consumer and trade audiences. Dave and his team are talented, experienced and professional.”
Boisset Family Estates
“Each time I work with CF Napa on a project I am in awe of their ability to capture the personality and essence of the brand, and make it come to life on the packaging. Unlike other design firms, CF Napa carefully guides their clients through the print and production process, all the way managing the vendors involved to ensure that your dream packaging is realized perfectly.”
“The advantage of working with CF Napa is that Dave Schuemann has an innate understanding of the market and marketplace trends. As a constant student of the wine business, Dave offers not just design counsel, but a strong handle on sales and category trends in the wine space, a winning combination.”
Vice President Marketing
Charles Krug Winery
“Coming into a crowded category, we needed to make a strong statement quickly. That's why we chose CF Napa. We've worked with them in the past and found their designs to be contemporary and fresh without sacrificing a quality impression. Their work on Tapeña was especially impressive. The packaging has layers of complexity and the core quality cues that resonate with our target consumers. They also created POS, advertising and website materials that were strategic, consistent, realistic and within budget. We're so pleased with CF Napa's performance on Tapeña that we've hired them for more of our brands.”
VP, Business Development
“You aren't given many second chances in the wine industry to introduce a new brand, but CF Napa gave us that chance with their redesign of the Redtree packaging.”
Cecchetti Wine Company
“CF Napa brought fantastic ideas and our new Slingshot label was born. The final touch, a bullet hole in a label, brought a smile to everyone’s face – an “aha moment” that reverberates through every market we are in. The instinct to pick up Slingshot from the shelf couldn’t be any stronger.”
“Elaine, Sara and I at Culmina Family Estate Winery are delighted with the work of CF Napa. They have done an excellent job of executing the strategic vision of the design brief for our brand. They developed our brand's name, many of the proprietary names for our wines, our logo, packaging, marketing materials and signage. The response from both consumers and the trade has exceeded our expectations. The team at CF Napa are professional, responsive and efficient and are a real pleasure to work with.”
Co-Proprietor & Principal
Culmina Family Estate Winery
“The thought of being able to create a label that would be both unique and true to our vision was not only a daunting task, it seemed impossible. From the first meeting with CF Napa, we had no doubt that they were the best choice for the job. They listened to our story, sifted through our magazine clippings and photographs, and really worked to get a sense of what we wanted our label to feel like. The staff was always available and willing to work with us and always returned emails and phone calls in a timely manner. Because we are such a small producer, the initial investment of label design was incredibly difficult to budget for. It has been by far the greatest investment we have ever made and our gorgeous label continues to make us smile when it turns heads and sparks conversation.”
Steve and Stephanie Domenichelli
“Beyond their creativity, what sets the design team of CF Napa apart are their responsiveness, practical, cost effective approach, and flexibility in meeting the client’s needs. They work within budgets, respond quickly to electronic mail and telephone calls, and meet deadlines.”
Patricia M. Rock
“Effective marketing and brand image are paramount to a winery’s success. Beyond the excellent reviews we’ve had over the years for our wines, we’ve had as much positive feedback on our brand packaging. There is a distinct art to creating something esoteric and unique, yet appealing and elegant. I have worked with CF Napa through the years and I am a perfectionist by nature. CF Napa has worked patiently with me, showing tenacity when I declined proposed concepts, exhibited flair when I called for it, and exercised creativity in spades. I wouldn’t consider going elsewhere!”
Bacio Divino Cellars
“Dave and his team have an amazing ability to capture a brand's essence. With very little input, they were able to create a design that was well beyond my expectations. They are extremely professional and a pleasure to work with.”
Steve and Stephanie Domenichelli
“Working with professionals like CF Napa never seems expensive once you have already paid amateurs.”
GFC Marketecture LLC