Branding Agency Specializing in the Alcoholic Beverage Industry

Based in Napa Valley, California for over 45 years, CF Napa is one of the worldwide leaders in alcohol beverage branding. Our 100% specialization within the category has made us experts. CF Napa has created hundreds of brands and restaged hundreds more with incredible success by maximizing the brand’s strategic positioning. Our solutions utilize strategies that leverage current marketplace opportunities and increasingly sophisticated consumer segments.
We have an exceptional understanding of design that sells, complemented by professional account management and flawless production oversight. Our client success stories run the gamut—from growers and producers to retailers. We help our clients build brands that consistently garner both critical acclaim and a strong, measurable return on investment.

Our Capabilities

Brand Strategy Name Generation Story Development
Logos Packaging Custom Bottles
Copywriting Marketing & Point-of-Sale Collateral Electronic & Web Communication

Our Philosophy

One of the keys to building and launching a successful brand is the ability to break through the ever-growing crowd of competitors. Exceptional packaging design invites trial, reinforces quality and assists recall.
As any experienced chef will tell you, the presentation of the food on the plate, the melody of colors in play and even the different textures of the food all have a significant impact on how we taste and appreciate our dining experience. The same is true for alcoholic beverages. The consumer’s perception of an alcoholic beverage—its color, aroma, and taste—is profoundly influenced by the bottle’s shape, package design and even the texture of the label.
We Drink With Our Eyes®
In testing, we’ve seen consumers detest the taste of a beverage if it came from a package design they didn’t like, and conversely have seen the exact same consumers love the taste of the same beverage when it came from a package design they found pleasing. Packaging that appeals to us beckons us to try a product, reinforces quality while we consume it, and enhances our ability to recall the brand for future repurchase. Thus, strategic packaging design is not just an aesthetic exercise, but a commercial necessity. WE DRINK WITH OUR EYES®.
“We’ve won hundreds of awards, but most importantly, we’ve helped our clients sell millions of cases.”
David Schuemann Owner/Creative Principal CF Napa Brand Design

Our Team

David Schuemann
Over the past 17 years, David Schuemann has led CF Napa Brand Design in becoming one of the world’s preeminent branding agencies specializing in the alcohol beverage category. During that time, CF Napa has created some of the fastest-growing and most successful alcohol brands in the world. The firm’s work has earned international recognition from almost every major design competition in the world and has been showcased in some of the most prestigious museums, including the Museum of Modern Art. CF Napa’s work is part of the permanent collection at the Cooper Hewitt Design Museum at the Smithsonian in New York City and the permanent collection of the American Design Archives at the Denver Art Museum. In 2013, Schuemann authored 99 Bottles of Wine, The Making of the Contemporary Wine Label. The book offers a rare behind-the-scenes look at how CF Napa’s creative packaging design has driven some of today’s most successful wine brands and features 40+ years of design work from the firm. David serves on the advisory board for Women of the Vine as well as Artisan Spirit Magazine, where he is considered a thought leader in branding for the burgeoning craft spirits industry. In addition to his involvement in a variety of industry organizations, David speaks regularly about strategic branding and design at conferences worldwide (Download David Schuemann’s Speaker Resume). David earned his BFA in Graphic Design at the University of Wisconsin–Eau Claire and started his career shortly after in Minneapolis, Minnesota where he worked for the US record label K-Tel Records and later Carlson Marketing Group—one of the largest ad agencies in the world. Early in his career, David fell in love with wine while working at many restaurants as a wine trainer and server and became an avid personal collector. In 2000, Schuemann moved to San Francisco and joined Addison Branding as its Design Director. There he oversaw packaging and large corporate identity projects, including the complete rebranding of Hawaiian Airlines and its fleet of airplanes. Soon thereafter, Schuemann found the perfect marriage of his passions for the alcohol beverage industry and design, becoming the Creative Director for CF Napa Brand Design. A few years later, he purchased the firm to build what is now one of the most respected brand design firms in the alcohol category.
Our Team
CF Napa’s team brings decades of combined experience in alcoholic beverage design and marketing services. Each designer brings their own unique style to our projects culminating in a wide range of design perspectives for our clients. Our account team brings client service and agency experience to every project and acts as a single point of contact for client communication, written meeting recaps, accurate timelines and overall project strategy. In addition, our account team acts as our clients’ resource expert; recommending best-in-class vendors from our network and assisting in gathering print quotes to ensure exceptional results within the target cost of goods. Our production department brings over a decade of experience developing exceptional print-ready artwork, application and technical know-how that allows for flawless production. Each team member’s unique background contributes to our projects, resulting in an inspired collaboration tailored to each of our client’s individual needs.

Our Clients

Argentina Finca Decero Freixenet Gratitud Wine M.P. Wines Pacific Highway Wines & Spirits Australia Anstead & Co. Bahamas Frigate Reserve Rum Brazil Catu Beverage Company Canada Arterra Wines Canada Bandits Distilling Bench 1775 Winery Burrowing Owl Estate Winery Caldera Distilling Inc. Culmina Family Estate Winery Fielding Estate Winery Hillside Cellars Winery Osoyoos Larose Painted Rock Estate Winery Phantom Creek Estates Romero Distilling Co. Vincor International Chile Carolina Wine Brands Emiliana Lapostolle San Pedro Tarapacá Wine Group Undurraga Veramonte Viña Concha y Toro Viña Cono Sur Viña Errazuriz Viña Santa Ema China Koko Nor Corporation France Château Fonplégade Georges Duboeuf LVMH Les Vignerons De Tutiac Maison Ferrand Saver Glass SGP Packaging by Verallia Vignerons Catalans Germany Native Cult GmbH Italy Ganau Giulio Straccali Mezzacorona Ruffino Santa Margherita S.P.A. Vetroelite S.P.A. Mexico Cavall 7 Winery Native Cult GmbH Viñedos de la Reina New Zealand Invivo & Co. Kim Crawford/Constellation Brands, Inc. McBride Sisters Collections, Inc. Nobilo/Constellation Brands, Inc. Philippines Full Circle Craft Distillers Portugal Quinta do Noval Spain Freixenet Bodega 202 Raventós Codorníu Vietnam RD Winery
U.S.A. 585 Wine Partners Aiken Wines Airfield Estates Winery Alexander Valley Vineyards Alley 6 Craft Distillery American Cowboy Whiskey Co. American Craft Spirits Association American Distilling Inst. American Fifth Spirits Amizetta Estate Winery Apostrophe Cellars, LLC. Aridus Wine Company Arkenstone ASV Wines, Inc. August X Bacio Divino Cellars Bald Mountain, LLC Baldacci Family Estate Vineyards Bale’s Creek Estate Barrel Associates Bergin Screen Printing & Etching Berryessa Gap Vineyards BevMo! Bigsby’s Folly Craft Winery Biltmore Estate Bird Creek Distillery Blue Head Tequila Blue Ridge Spirits & Wine Marketing Boich Family Cellar Boisset Family Estates Boordy Vineyards Boundary Breaks Vineyard BouquetGarni Bradbury Wines Brave & Maiden Estate Brewery Ommegang Brown-Forman California Coffee Collective Cambie-Lee Canard Vineyard Canyon Lakes Winery Capp Heritage Vineyards Capra Company, LLC Caraccioli Cellars Cecchetti Wine Company Ceja Vineyards Centurion Family Vineyard Chappellet Winery Charboneau Distillery Charles Krug Winery Charles Woodson Wines Chateáu Julien Wine Estate Chehalem Winery Chemistry Spirits Cielii Wine Aerator Clarice Wine Company Cleveland Whiskey Clif Family Winery & Farm Clos du Val Conclusion Wines Constellation Brands U.S. Conway Family Wines Cork Supply, USA Corning & Co. Distillers Creative Oak Crimson Wine Group Cru Vin Dogs Wine Group Dancing Coyote Wines Daviana Winery Davis Estates Delicato Family Vineyards Demetria Estate Diageo Chateau & Estate Wines Dirty Blonde Cocktails Distillery 209 Domaine Chandon Domenichelli Wines Donati Family Vineyard Downing Family Vineyards Dr. Konstantin Frank Winery DR Stevens Estate Duckhorn Wine Company Edge Wines Ehelers Estate E & J Gallo Espiritus Group FA Poole & Co. Distillers Fetzer Vineyards Fiddlehead Cellars Flambeaux Vineyard Flaunt Flora Springs Winery Florida Rum Company Flowers Vineyard & Winery Folio Fine Wine Partners Fontanella Family Winery Food Network Force Majeure Fordham Lee Distillery Foretell Wines Frank Family Vineyards
Freixenet USA Fries Family Wines Fulkerson Winery Fulton Family Vineyards Furnace Street Distillery Fuse Wine Company Futo Wines Gandona Estate Garrison Brothers Distillery Girouard Vines Gloria Ferrer Goose Ridge Estate Vineyard & Winery Gran Rêve Wines Grand Napa Vineyards Groth Vineyards & Winery Guarachi Wine Partners Hahn Family Wines Halter Ranch Vineyard Hamel Family Wines Hanna Winery HdV Wines Heitz Cellar Helmsman Ale House Hesperian Wines Hess Family Wine Estates High Roller Spirits Hill Wine Company Houdini, Inc. Hunneeus Wines Idaho Wine Merchant Implicit Cellars Inlet Vodka J Lohr Vineyards & Winery J Vineyards and Winery Jackson Family Wines Jameson Humane Jamieson Ranch Vineyards John Anthony Jordan Vineyard & Winery Joseph Phelps Vineyards Julian Distilling Kelleher Wines Kendall-Jackson Kesner Wines Kistler Vineyards Kitá Wines Klinker Brick Winery Knights Bridge Winery Kobrand Wine and Spirits Kupu Spirits La Crosse Distilling Co., LLC Lail Vineyards Lakewood Vineyards Landmark Vineyards Landy Family Vineyards Langtry Estate & Vineyards Lapostolle Lawer Family Wines Ledson Winery & Vineyards Lightburn Spirits Long Arm Distributing Long Road Distillers Lounge Group Lucas & Lewellen Vineyards Macari Vineyards Magnolia Blossom Malibu Family Wines Marianello Wines Markham Vineyards Mark Ryan Winery Martin Ray Winery Maui Brewing Co. McBride Sisters Collections, Inc. McCormick Vineyards McGah Family Cellars Meadowlark Vineyards Medlock Ames Merryvale Metropolitan Hospitality Group MGP Ingredients, Inc. Midtown Spirits Mike and Molly Hendry Mira Winery Moët Hennessy USA Monkey in Paradise Napa Valley Vintners New Hampshire State Newport World Ventures Newton Vineyard Nola Winery & Distillery Notre Vue Estate Winery & Vineyards Olde Raleigh Distillery Öömrang, Inc O’Neill Vintners Oliver Winery Outcast Wines Pacific Highway Wines & Spirits Palm Bay International Parallel Napa Valley Peake Ranch Perception Wines Pernod Ricard Winemakers
Picazo Vineyards Plata Wine Partners Polaner Selections Presqu’ile Winery Proud Pour Purple Wine Company R.P. Imports Ram’s Gate Winery Red Mare Wines Rémy Cointreau Rhone Rangers Riboli Wines Ringgold Distilling Rittman Orchards Riverbench Vineyard & Winery Robert Biale Vineyards Rodney Strong Wine Estates Roederer Esatate Ron Rubin Winery Roots Run Deep Ryan McGee Mobile Bottling San Antonio Winery Sanger Family of Wines Saracina Vineyards Saver Glass Scheid Vineyards Schug Carneros Estate Winery Scout & Cellar Sea Smoke Cellars Seismic Brewing Company Sequoia Grove SheaShyne Products, LLC Signorello Estate Silenus Winery Sinegal Estate Winery Singing Water Vineyards Skipstone Ranch Slingshot Wines Smooth Ambler Spirits Co. Social House Distilling Solenopsis Distilling Sonoma Brothers Distilling Sonoma Distilling Company Sotheby’s Wine Spear Winery Spiritsmith Distilling Co. Square Peg St. James Winery St. Julian Winery Stampede Brewing Company Steel Bending Spirits, LLC Stewart Cellars Ste. Michelle Wine Estates Still Austin Whiskey Co Stoller Family Estate Terlato Wines International Terra Valentine TGIC Importers The Bard Distillery The Donum Estate The Gin Foundry The Palm Springs Spirits Co The Rubin Family of Wines The Sanger Family of Wines The Terrace at French Village The Vineyard House Winery Tonellerie Ô Total Wine & More Treasury Wine Estates Trestle 31 Trim Wines Trump Winery TwentyFour Wines Twin Rocks Estate Winery Ultramarine Wines Ultimate Spirits Valentine Distilling Co. Viñas Santa Rita Vineyard 29 Vintage Wine Estates Vintus Virago Spirits Vista Ranch and Cellars Volterre Waikulu Distillery, LLC Warson Wine Wente Family Estates West Coast Wine Group Wheelock Street Capital Willamette Valley Vineyards William Heritage Winery Winebow Windquest Group Windsor Oaks Wine Creek, LLC Wine Fellas Wine Shipping, LLC Wine Source International WX Brands Women of the Vine Yellow Rose Distilling Zaca Mesa

Client Referrals

  • “Working with CF Napa took a daunting and intimidating task of reenvisioning a company and developing a brand into an enjoyable and positive experience. CF Napa transformed our conversations, often filled with loose suggestions and uncertainty, into cohesive, and truly beautiful branding. Each packaging design stands alone as a work of art and if I had to do this all over, I would, without hesitation, choose to work with CF Napa again.”

    Mailynh Phan
    RD Winery

  • "We've thoroughly enjoyed working with the team at CF Napa on several projects over the years. They not only understand our brand and products, but they get who we are and where we're going. They are true visionaries of their work and have gotten us out of stuck places as we navigated label changes, the end result always exceeding our expectations. They are a delightful group to work with and incredibly efficient, and their creative solutions have helped propel us forward as a business, empowering us to stay connected with our customers in meaningful ways over the years through our packaging."

    Sarah Richmond
    Director of Operations
    Clif Family Winery

  • “We partnered very early on with CF Napa. They’ve done tremendous things with our brand, built our [bottle], built our shipping containers and everything and we are so pleased and have been fortunate enough to win some awards on branding and packaging alone. So it’s been very humbling to see that happen and just solidifies the choice that I made to go with Dave and Lisa. CF Napa is just a wonderful partner, thanks very much to them.”

    William Poffenbarger
    Fordham Lee Distillery

  • “CF Napa worked with us to create packaging that related to our parent company but was clearly separate, with designs that reflected our promise to consumers on our sensitivity to Hawaii, its culture, and history. They refined our logo and typography and created elements with bona fide detail. The result hones in our authenticity of premium spirits locally crafted on Maui.”

    Marsha Hansen
    Marketing Manager
    Maui Brewing Co.

  • “The CF Napa team was very experienced in the spirits category and it showed in all of our interactions. Their designs were right on the money from the beginning of the efficient process.”

    Patrick McGeeney
    CEO, CFO
    Monkey In Paradise

  • “CF Napa’s design and innovation for the Montoya brand exceeded our expectations. They captured the essence of the brand with a distinctive identity. Simply put, our customers fell in love with the new designs.”

    Kyle Ray
    General Manager
    ASV Wines

  • “We wanted to redesign the [Camelot Mead] package to remain in line with rebranding efforts across all of our product lines and influence a positive, higher-quality perception of the product with wholesale buyers and end consumers. This redesign was also an opportunity to create something edgy, fun, and playful. The design we ended up with [has] layers of printing techniques in a novel and economical way and even included an “Easter egg” frog that has become a brand icon for storytelling and point-of-sale materials. The design is funky, colorful, and thoughtful, with so many elements that informed creative surrounding the launch. We were so happy with the creative choices, including the capsule and the new glass selected. The entire package communicates whimsy and craft in this niche wine category.”

    Sarah Anderson
    Marketing Director
    Oliver Vineyards & Winery

  • “In the first 6 months following the launch of the new brand packaging, we sold three times as much product as we had ever sold in a year previously. No question. [The redesign has] been an absolutely integral part of our relaunch success. The folks at CF Napa have been a pleasure to work with. Their work is world class and has been an essential part of our rebrand and relaunch success in market.”

    Brandon Joldersma
    General Manager
    Coppercraft Distillery

  • “We came to CF Napa with very high expectations, yet I'm happy to say that they still somehow managed to completely blow us away. The results speak for themselves through the universal and overwhelming “wow!” reaction we get to our packaging. I've spent a lot of time looking at our bottle and I'm still stunned by just how good it really is and how well it captures the image we want to present as a brand. It's a testament to CF Napa's professionalism, knowledge, creativity, attention to detail and pure unabated awesomeness that allowed them to take the jumble of ideas we threw at them and turn that into something better than I (or anyone else) could have imagined.

    Even though we are a startup working on a limited budget, the investment we made in CF Napa is completely insignificant compared to the value they created for our business. I consider CF Napa's contribution a cornerstone of our success going forward and I genuinely can't speak highly enough of our experience working with them.”

    Colin Baker
    Co-Founder & Master Distiller
    Loch & Union Distilling

  • “When my brother and I first reached out to CF Napa we were hesitant to hire a professional agency to help us redesign our packaging – as a family business, we were on a budget and were wary of the potential risk in changing our image after only being in business for a couple years. We had seen CF Napa's amazing portfolio and knew it was a risk that would be beneficial to our brand. Based on the rave reviews on the new package from trade and consumers alike, not only was hiring CF Napa worth it, it was one of the best business decisions we’ve made for our brand. Now, The first thing out of almost everyone’s mouth is 'Wow! I love your packaging! You did a great job with the label!' I only wish we had hired CF Napa from the beginning!”

    Brandon Matthies
    Sonoma Brothers Distilling

    Oliver Vineyards & Winery

    The client came to CF Napa with the challenge of creating a design for their new wine, Apple Pie. A wine made from 100% apple juice balanced with creamy sweet vanilla, it was being positioned as the taste of pie in a bottle. No baking. No fuss. No forks. Just fun.

    To showcase this wine, we created a retro, ‘50s Americana-inspired label. A classic illustration calls to mind a vision of fresh-baked pie in a kitchen still warm from the heat of the oven—the air heavy with the sweet fragrance of cinnamon and apples. A distressed hot stamp of an apple adorns the middle of the label, reminding the customer of the wine’s dominant ingredient while giving the wine a rustic, homemade touch—just like mom used to make.

    The wine’s launch in 2016 exceeded Oliver’s expectations; they sold out the 12,000+ cases that were produced. In 2017, they sold out their increased 25,000+ case inventory and topped $1 million in sales. With the help of a cult following on social media, the sales of Apple Pie continue to climb each year. Its avid fans have compared the fall release of Oliver Apple Pie to the iconic Starbucks’ Pumpkin Spice Latte.

    “The team at CF Napa created a package [for Apple Pie] that truly brings you home. The wine feels that it is meant to be shared with others. They presented so many beautiful, spot-on ideas for this product that we were sad to only select one! The finished package was a winner from concept to fruition. I am always wowed by the CF Napa team’s level of professionalism and organization, the high quality of presentation at each phase, and the follow-through on press. Dave and his team are accessible and approachable. It is a pleasure to have them in our corner as we create winning products together.”

    Sarah Anderson
    Marketing Director
    Oliver Vineyards & Winery

  • “We were delighted with the end result of this project. CF Napa came up with an extraordinary and impactful new label, which has been a real game-changer for the Errazuriz brand in the U.S. We received extremely positive feedback on the new packaging from many of our distributors, who are reenergized to sell the wines with this eye-catching MAX branding. We look forward to seeing them fly off shelves!”

    Alexander Michas
    Senior Vice President/COO

  • “I have worked with several designers over the years and I couldn’t be more grateful that I found CF Napa. In fact, now they’re the only agency I trust with my brands. Most importantly, CF Napa really became a part of my team, taking extra time to understand my goals and vision for the brand. As the design process progressed, the team worked thoroughly through each revision until we achieved a professional, clean and timeless package. We’ve always had a quality product inside the bottle but now, thanks to working with CF Napa, it really shows on the outside too.”

    Rifino Valentine
    President & Founder
    Valentine Distilling

  • “One of the many reasons I chose CF Napa was their incredible attention to detail in the final execution of the labeling and packaging… A unique and memorable creative design is critical but it’s the final execution with paper texture, bottle shape, embossing and all the other subtleties necessary that create the difference between great and average.

    Luna Nuda Pinot Grigio was the first brand that we developed on our own with an agency like CF Napa. I didn’t know everything involved but I knew what I wanted in a broad sense. Working with CF Napa was a terrific experience. They advised, listened, adjusted and all the while were very patient with me throughout the entire process. They understood and showed a deep interest and concern to get it right as if it was their own ‘child’ – If you’re a brand owner, you know that these types of projects are very personal. With a new brand/package design the simple response you want from consumers, trade, employees etc. is ‘I love that’… we have gotten a lot of ‘I love thats’”

    Greg Mueller
    Vice President National Accounts and Regional Sales Manager
    Pacific Highway Wines & Spirits

  • “Like an extension of my brand vision, CF Napa was connected to my brand goals and took the time to truly understand the story. Working with CF Napa has been fantastic. Their ability to pivot and respond to my variable needs and timelines sets them apart.”

    Jarret Stuart
    Caldera Distilling

  • “When you make changes to a 1.8 million case brand you want to make sure you maintain and expand your primary base. CF Napa creatively utilized the Fetzer equities while increasing the core messaging and quality cues of the brand. The creativity behind their solution truly stands-out. Not only did they create a successful new package, it was accomplished from design to bottling line in 3 months with their team working remotely with ours in Chile. Impressive work all the way around."

    With a 1.8 million case brand, production efficiency is a key factor in the bottom-line.

    CF Napa increased the quality of our finished goods while protecting production efficiencies. The new bottles, capsules and labels all run seamlessly on our production line. Working with CF Napa has truly been a wining formula.”

    Rodrigo Maturana
    Global Marketing Director
    Fetzer Vineyards

  • “Aggressive, talented and efficient. When I missed errors, they caught them. When I dropped balls, they caught them. Professional and thorough, from bottle concept to bottled bourbon… Quality inside and outside the bottle.”

    Dan Garrison
    Garrison Brothers Distillery

  • “There are several tempting design agencies and portfolios out there. Every year the competition is keener. Yet CF Napa stands apart with many winning seasons, a deep bullpen and a very savvy manager.

    They work fast, and their splendid crew develops several winning designs to choose from—with no lead ups or “straw men.” Dave Schuemann is talented and driven. He often functions as our brand psychiatrist. He knows how to listen, what questions to ask. He understands the wine business, the categories, the trends. He gives it to you straight. In the end, we walk out of there with more than a powerful package. We get a keener, deeper product narrative, too.
    The best part of our CF Napa experience is showing their labels to our sales force. The buzz in the room becomes irrepressible and forces a premature coffee break. Some reach for the bottle mockup (DON’T TOUCH THAT!), others their cell phones. They can’t wait to show their new package to their distributor, the trade. What’s that worth?

    Our experience consistently proves one thing. CF Napa doesn’t just sell labels. They sell marketing director insurance.”

    David Brown
    VP Business Development
    Freixenet USA

  • “Our desire was to upscale the Line 39 label to reflect the high quality:price ratio that the brand had become known in the marketplace. CF Napa “hit it out of the park” and we still get feedback on a regular basis that the label looks far more expensive than the price. This is exactly what we wanted.”

    Roy Cecchetti
    Cecchetti Wine Company

  • “Being new to the spirit world I was unsure of who to turn to when designing my custom bottle and new brand launch. CF Napa Brand Design came as a reference from a friend of mine who has been in the wine packaging business for 20 plus years. From start to finish David Schuemann and his team were a pleasure to deal with, and went above and beyond overseeing production challenges to see that my package was worthy of a top shelf product as requested. They now have earned a life long client.”

    David Souza
    High Roller Spirits

  • “Launching our wine business has been an exciting and challenging process. At every turn there has been a learning curve. In creating our brand and marketing approach, CF Napa was invaluable in providing a combination of seasoned advice and fresh creativity. CF Napa excels at truly partnering with their clients to achieve an excellent outcome. We were a part of the design team and therefore feel tremendous connection to the packaging and website. We have received highly positive feedback on our brand’s “look and feel” and the story reflected by the visual representation of the brand. CF Napa has played a key role in our initial success.”

    Christina Landy
    Landy Family Vineyards

  • “I have worked with CF Napa on many projects and all have turned out exceptionally well. They are easy to work with, their results are great, and the process is easy. They have great variety in their work, which allows them to design for all different types of packaging. The cost to benefit was well worth it.”

    Ray Signorello
    Signorello Estate

  • “The team at CF Napa, are the consummate professionals in their field, with the talent to match these skills… I am comforted by their sincere concern for our brand and its success… I know they have our best interests and success in their heart, and their work ethics and commitment is proof positive of that commitment. We feel they are our partners in our destiny.”

    Jesse Lee Carrigan
    Blue Head Tequila, LLC

  • “The team at CF Napa sets a benchmark for creative and intelligent design that delivers an emotional connection with their work. They have been engaging and responsive partners, always collaborative and fully understanding and inclusive of our brand essence and objectives. They always bring new and fresh ideas to the table that produce exciting results.”

    Steve Myers
    Vice President, Marketing
    Duckhorn Wine Company

  • “I have been in the wine business for 35 years and have worked with gaggles of designers in the past. CF Napa's team of talented designers consistently captures our vision, producing the most creative and professional final product.”

    Bill Leigon
    Jamieson Ranch

  • “Much of the growth within the DeLoach portfolio is attributable to our design company, CF Napa. What sets them apart from other agencies is their creativity and ability to grasp the essence of each brand. They understand the intricacies of the beverage industry and the subtleties of positioning and communication. Their designs strike an emotional chord with our consumer and trade audiences. Dave and his team are talented, experienced and professional.”

    Jean-Charles Boisset
    Boisset Family Estates

  • “Each time I work with CF Napa on a project I am in awe of their ability to capture the personality and essence of the brand, and make it come to life on the packaging. Unlike other design firms, CF Napa carefully guides their clients through the print and production process, all the way managing the vendors involved to ensure that your dream packaging is realized perfectly.”

    Amy Aiken
    Meander Wines

  • “The advantage of working with CF Napa is that Dave Schuemann has an innate understanding of the market and marketplace trends. As a constant student of the wine business, Dave offers not just design counsel, but a strong handle on sales and category trends in the wine space, a winning combination.”

    Dennis Carr
    Vice President Marketing
    Charles Krug Winery

  • “Coming into a crowded category, we needed to make a strong statement quickly. That's why we chose CF Napa. We've worked with them in the past and found their designs to be contemporary and fresh without sacrificing a quality impression. Their work on Tapeña was especially impressive. The packaging has layers of complexity and the core quality cues that resonate with our target consumers. They also created POS, advertising and website materials that were strategic, consistent, realistic and within budget. We're so pleased with CF Napa's performance on Tapeña that we've hired them for more of our brands.”

    David Brown
    VP, Business Development
    Freixenet USA

  • “You aren't given many second chances in the wine industry to introduce a new brand, but CF Napa gave us that chance with their redesign of the Redtree packaging.”

    Roy Cecchetti
    Cecchetti Wine Company

  • “CF Napa brought fantastic ideas and our new Slingshot label was born. The final touch, a bullet hole in a label, brought a smile to everyone’s face – an “aha moment” that reverberates through every market we are in. The instinct to pick up Slingshot from the shelf couldn’t be any stronger.”

    James Stewart
    General Manager
    Slingshot Wines

  • “Elaine, Sara and I at Culmina Family Estate Winery are delighted with the work of CF Napa. They have done an excellent job of executing the strategic vision of the design brief for our brand. They developed our brand's name, many of the proprietary names for our wines, our logo, packaging, marketing materials and signage. The response from both consumers and the trade has exceeded our expectations. The team at CF Napa are professional, responsive and efficient and are a real pleasure to work with.”

    Donald Triggs
    Co-Proprietor & Principal
    Culmina Family Estate Winery

  • “The thought of being able to create a label that would be both unique and true to our vision was not only a daunting task, it seemed impossible. From the first meeting with CF Napa, we had no doubt that they were the best choice for the job. They listened to our story, sifted through our magazine clippings and photographs, and really worked to get a sense of what we wanted our label to feel like. The staff was always available and willing to work with us and always returned emails and phone calls in a timely manner. Because we are such a small producer, the initial investment of label design was incredibly difficult to budget for. It has been by far the greatest investment we have ever made and our gorgeous label continues to make us smile when it turns heads and sparks conversation.”

    Steve and Stephanie Domenichelli
    Domenichelli Wines

  • “Beyond their creativity, what sets the design team of CF Napa apart are their responsiveness, practical, cost effective approach, and flexibility in meeting the client’s needs. They work within budgets, respond quickly to electronic mail and telephone calls, and meet deadlines.”

    Patricia M. Rock
    Saracina Vineyards

  • “Effective marketing and brand image are paramount to a winery’s success. Beyond the excellent reviews we’ve had over the years for our wines, we’ve had as much positive feedback on our brand packaging. There is a distinct art to creating something esoteric and unique, yet appealing and elegant. I have worked with CF Napa through the years and I am a perfectionist by nature. CF Napa has worked patiently with me, showing tenacity when I declined proposed concepts, exhibited flair when I called for it, and exercised creativity in spades. I wouldn’t consider going elsewhere!”

    Claus Janzen
    Bacio Divino Cellars

  • “Dave and his team have an amazing ability to capture a brand's essence. With very little input, they were able to create a design that was well beyond my expectations. They are extremely professional and a pleasure to work with.”

    Joel Aiken
    Steve and Stephanie Domenichelli

  • “Working with professionals like CF Napa never seems expensive once you have already paid amateurs.”

    Gary Finnan
    GFC Marketecture LLC