Line 39

Line 39 Excursion Wine Packaging Design & Logo
CF Napa illustrated the story behind the name Line 39 – the latitude of some of the finest wine-growing regions in the world – in a more abstract and modern way.

Client

O'Neill Vintners & Distillers

Country

United States

Project Scope

Naming
Logo
Packaging

Awards

2008 Beverage Testing Institute World Wine Championships - Bronze, Graphic Design

2009 Beverage Dynamics Advertising & Promotion Awards - Second Place, Redesigned Label/Packaging

2009 GDUSA - American Graphic Design Awards

2010 Trademarks USA - American Pixel Academy

2011 Los Angeles International Wine Competition - Silver, Color & Type

2012 Los Angeles International Wine Competition - Bronze, Color & Type

2013 Los Angeles International Wine Competition - Gold, Color & Type

2015 Los Angeles International Wine Competition - Silver, Color & Type
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Line 39 Excursion Wine Packaging Design & Logo
 
Line 39 Wine Packaging Design & Logo
It was very important for the brand name to be strong, even symbol like, for better brand recognition.
 
Once the icon was developed, CF Napa worked with strong, unique colors to optimize shelf impact and to strongly appeal to the consumer target base. The turquoise was selected for the white wine for a predominately female base while the cream background for the red varietals was tailored for a strong male consumer base.
 
Line 39 Wine Logo Design
 
Line 39 Wine Packaging Before Redesign on Left & After on Right
 
Brand Strategy
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Story Development
Naming
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