Backhouse

Backhouse Wine Packaging Design & Logo
O’Neill Vintners & Distillers came to CF Napa to redesign the Backhouse wine brand into a boutique, artisanal selection to be sold exclusively on-premise and primarily for by-the-glass programs.

Client

O'Neill Vintners & Distillers

Country

United States

Project Scope

Logo
Packaging
In-House Illustration

Awards

2018 Packaging of the World

2018 San Francisco International Wine Competition - Label Design Competition, Double Gold

2018 World Brand Design Society

Backhouse Wine Packaging Design & Logo
 
Backhouse Wine Label Design Detail
The packaging needed to appeal both to bartenders as well as to consumers looking for a high-quality, credible selection amongst more recognizable national brands.
 
Backhouse Wine Packaging Before Redesign on Left & After on Right
 
Brand Strategy
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Story Development
Naming
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