Woodbridge by Robert Mondavi

Woodbridge Wine Packaging Design & Logo
Constellation Brands asked CF Napa to redesign Woodbridge, their largest brand in volume, to feel more premium, to create a sense of place, and to better communicate the endorsement by Robert Mondavi.

Client

Constellation Brands U.S.

Country

United States

Project Scope

Logo
Packaging
Print

Woodbridge Wine Packaging Design & Logo
 
The packaging was redesigned with a new illustration that invites the consumer into the vineyard scene by crossing the wood bridge. The wordmark was redesigned to be more readable and quality indicators like the seal and better flavor communicators through the new color system per varietal were incorporated.
 
Woodbridge 1.5L Wine Packaging Design & Logo
Woodbridge Wine Label Design Detail
 
Woodbridge Single Serving Wines & 4-Packs Design
Woodbridge Harvest Spiced Red Blend Wine Packaging Design & Logo
 
Woodbridge Logo Design
 
Woodbridge Wine Packaging Before Redesign on Left & After on Right
 
Brand Strategy
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Story Development
Naming
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